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There now exists two facades of Internet users—those who are in pursuit of the latest and fresh information about anything of interest and those who are seeing the Internet as an opportunity to earn huge potential revenues. Among these two facades of Internet users, the former considers Internet Marketing as a completely mysterious subject to talk about. In fact, it is a foreign area of the web for them, being loaded with ridiculous get-rich-quickly financial schemes and shady characters ready to take advantage of innocent and uninformed consumer within the click of the mouse.

However, for Internet marketers who earns by endorsing and selling high-quality products and services, Internet Marketing is a haven that provides freedom of doing what they want to do for the rest of their lives while earning more than they are earning from their previous work. Because of the increasing number of Internet marketers, many online-based markets provide an easier and more convenient way of acquiring almost everything. The total quantity of goods sold over the Internet is consistently increasing each year as the information superhighway gains familiarity and popularity. Studies concluded that people prefer making online purchases simply because of lower prices, wider selection of products and services to choose from, easier comparison, and the convenience of making purchases without leaving the comfort of their homes.